top of page

Aurum Events Privacy Policy

 

1. Introduction

This Privacy Policy explains how Aurum Events Ltd ("Promoter", "we", "us", or "our") collects, uses, and protects the personal data of attendees, ticket holders, and users of our website and services. By purchasing a ticket, attending the Event, or using our services, you consent to the practices described in this Privacy Policy.

2. Data We Collect

We may collect and process the following personal data:

    •    Identity Data: Name, date of birth, and photo ID (if required for verification).

    •    Contact Data: Email address, phone number, and postal address.

    •    Payment Data: Card details and billing information (processed securely by third-party payment providers).

    •    Ticketing Data: Ticket purchase details, event attendance history, and competition entries.

    •    Marketing & Communications Data: Preferences for receiving marketing materials, surveys, and promotional offers.

    •    Technical Data: IP address, browser type, and usage data when interacting with our website.

3. How We Use Your Data

We process personal data for the following purposes:

    •    To provide and manage ticket sales and event entry.

    •    To communicate important event updates, changes, or cancellations.

    •    To ensure security, prevent fraud, and comply with legal obligations.

    •    To administer competitions, prize draws, and giveaways.

    •    To enhance and personalize user experiences, including marketing tailored to attendees.

    •    To conduct surveys and improve our services.

4. Legal Basis for Processing

We process personal data under the following legal bases:

    •    Performance of a Contract: Processing is necessary for fulfilling ticket purchases and event entry requirements.

    •    Legitimate Interests: Processing is necessary for event security, fraud prevention, and customer service.

    •    Consent: When you opt-in to receive marketing communications.

    •    Legal Compliance: When required to fulfil legal obligations, such as tax or security regulations.

5. Data Sharing & Third Parties

We do not sell personal data. However, we may share data with:

  • Event Partners & Venue Operators: To ensure event logistics and safety.

  • Payment Processors: To handle secure transactions.

  • Marketing & Advertising Providers: If you opt-in for marketing communications.

  • Law Enforcement or Regulatory Authorities: When required by law.

  • Companies we work with.

6. Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations. Ticketing and transaction records will be stored for up to six years for tax and audit purposes.

7. Data Security

We implement industry-standard security measures to protect personal data. However, no system is 100% secure. In the event of a data breach, we will take appropriate steps, including notifying affected individuals where necessary.

8. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

    •    Access Your Data: Request a copy of the personal data we hold.

    •    Rectification: Request corrections to inaccurate data.

    •    Erasure: Request deletion of your data (subject to legal obligations).

    •    Restriction of Processing: Request to limit processing under certain circumstances.

    •    Data Portability: Request to transfer your data to another service provider.

    •    Objection: Object to data processing based on legitimate interests or direct marketing.

    •    Withdraw Consent: Opt-out of marketing communications at any time.

To exercise these rights, please contact us at privacy@aurumevents.co.uk.

9. Marketing Communications

We will only send marketing materials if you have given explicit consent. You can opt-out by clicking "unsubscribe" in emails or contacting us directly.

10. Cookies & Tracking Technologies

Our website uses cookies to enhance user experience, analyse traffic, and deliver targeted advertisements. You can manage cookie preferences through browser settings.

11. International Data Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK government.

12. Complaints & Contact

If you have concerns about our data processing, you can contact the UK Information Commissioner's Office (ICO) at www.ico.org.uk (http://www.ico.org.uk/) or email us at privacy@aurumevents.co.uk.

13. Policy Updates

We reserve the right to update this Privacy Policy. Any changes will be posted on our website, and significant changes will be communicated directly to affected individuals.

Last Updated: February 2025

bottom of page